“Brand Story 360 helped me to simplify and tell my company’s story with confidence.”
Speaking to the C-Suite
Marketing to business’ most influential can be a challenge even for strong brands. The Cisco Connected Futures team asked Brand Story 360 to assess its approach and build a targeted strategy to deliver results.
Services provided:
Brand Storytelling, C-Suite Strategy
Speaking To Employees
Whether communicating new policies or building case studies for executives to explain best practices, companies frequently have to get relevant information in the hands of their employees in a timely, informative way. The Comcast HR team reached out to Brand Story 360 to support the conception, development, and rollout of several strategic, internal marketing campaigns to meet these needs.
Services provided:
Communication Strategy, Employee Marketing/Communication
Building An Internal Marketing Strategy
Biotech companies constantly need to spin up teams of hundreds of employees as new drugs are approved to market and sell to communities. When one such Fortune Global 500 biotech company needed to build an internal marketing strategy for its new product, Brand Story 360 designed and managed the regular communication and educational materials to help get the national team up to speed on the company and products – quickly.
Services provided:
Communication Strategy, Employee Marketing/Communication
Serving As An External CMO
Even before many startups are bringing in revenue, founders need to understand the “voice of the customer” and how to best represent their brand across an ever-changing media landscape. But with tight budgets and competing priorities, hiring a full-time CMO is frequently unattainable. A travel startup reached out to Brand Story 360 to understand and develop its brand strategy. Now, the founder has a brand story and the strategy to maximize impact with investors, partners, and customers.
Services provided:
Brand Storytelling, External Communication, Partnership Marketing
Creating Sticky Content
A person’s attention is a limited resource and one of the best ways to capture it is with a compelling story via content marketing. Brand Story 360's Cydney Goldberg conceived of and drafted articles to drive more business to Braze magazine, formerly Appboy.
Services provided:
Communication Strategy, External Communication
Generating Revenue While Doing Good
In today's tech-driven world, generating revenue, recruiting top employees and educating communities can go hand-in-hand. Brand Story 360's Cydney Goldberg achieved just that when she conceived of "Pi is Universal," executing the first grassroots "symphony" campaign across 45+ NBCUniversal and Comcast brands (on-air, online, and mobile). The campaign resulted in more than 48mm impressions globally on 11 different media platforms. The campaign also drove ad sales revenue and STEM recruiting efforts.
Services provided:
Brand Storytelling, Communication Strategy, External Communication, Employee Marketing/Communication, Partnership Marketing